Identify your customers at all points of contact
Differentiate between your customers
Interact with your customers in a two-way dialogue
Customise/tailor your product to them
- CRM creates a feedback loop
- CRM technology supports a CRM strategy by gathering, storing and analysing customer data.
- Data mining reveals patterns in customer behaviour.
Convert leads into signed deals
Prospecting and qualifying
Interacting face-to-face with prospects
Making cold calls, calling from a list or asking for referrals
Provide sales literature & samples
Detect buying signals
Give trade discounts
Provide after-sales service
Generate repeat business