Sales & Marketing Nouns/Actions

Marketing nouns

distance selling







Product knowledge

Market knowledge

One-to-one marketing

Identify your customers at all points of contact

Differentiate between your customers

Interact with your customers in a two-way dialogue

Customise/tailor your product to them

  • CRM creates a feedback loop
  • CRM technology supports a CRM strategy by gathering, storing and analysing customer data.
  • Data mining reveals patterns in customer behaviour.

Personal selling

Convert leads into signed deals

Prospecting and qualifying

Interacting face-to-face with prospects

Making cold calls, calling from a list or asking for referrals

Present USPs

Provide sales literature & samples

Detect buying signals


Give trade discounts

Close deals

Provide after-sales service

Generate repeat business

Resources – Classes & Services


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